For community builders who want to host sold-out, profitable IRL events...
For community builders who want to host sold-out, profitable IRL events...
Build a profitable, IRL events
business with the
Build a profitable, IRL events business
with the
Community Mastery Program
Without needing millions of followers, wasting money ads
or burning out
Community Mastery
Success Stories
Join 300+ other community builders and get these results yourself...
Join 300+ other community builders and
get these results yourself...
Community Mastery
Success Stories
Hosted her first SOLD OUT fashion styling event in NYC within 90 days
Hosted his most profitable and most attended event ever within 90 days
SOLD OUT his most attended event ever, growing 25% in just 60 days
SOLD OUT 370 tickets to his first ever event within 90 days
Tripled her event attendance and landed her first paid sponsors within 90 days
SOLD OUT her first ticketed experience (80 guests + 140 waitlist) within
90 days
Are you tired of barely breaking even
(or losing money) on your events?
Stop treating your events like an expensive hobby and learn the
proven system that turns your passion into profit.
Stop treating your events like an expensive hobby and learn the proven system that turns your passion into profit.
What would it be like to…
Charge what your events are worth without seeing ticket sales plummet?
Sell out instantly instead of scrambling to sell tickets the night before?
Build the type of community that sponsors will pay to be a part of?
ATTENDEES HOSTED
SOLD-OUT EVENTS
BRAND PARTNERS
This isn't just possible... It's predictable.
This isn't just possible. It's predictable.
You don't need millions of followers, a massive network or years of business experience. You need a proven system and step by step guidance from someone who is actively hosting thousands of people per month.
You don't need millions of followers, a massive network or years of business experience.
You need a proven system and step by step guidance from someone who is
actively hosting thousands of people per month.
Lucy Built The Roadmap That Didn't Exist When She Started
Fast forward to today...
Lucy now runs Coffee & Chill Miami, one of the largest wellness events in the world, bringing together thousands of people every month.
In less than four years, she has generated over seven figures in revenue through this business model. She has worked with powerhouse brands like Formula 1, Google, Smartwater, and New Balance, and she has mastered how to make events not just fun and fulfilling but financially successful.
She has earned more than $40k in profit from a single event alone, proving that community events can be both impactful and profitable.
When Lucy started hosting events, she struggled to get sponsors, grow her community, sell tickets, and actually make money.
The turning point was actually when she started getting support from coaches and mentors.
Unfortunately for her, at the time, there was no roadmap on how to build a community events business, so she had to piecemeal lots of different stuff together to eventually crack the code on how to host profitable events and scale community businesses.
That’s why she created Community Mastery.
Lucy wanted to give other community builders what she didn’t have, a program and a support system that is truly the A to Z of building a community business.
Because building a movement shouldn’t mean figuring it all out on your own.
Learn How To...
Grow a highly-engaged social media following that actually buys tickets to your events.
Create unforgettable events that become the "must-attend" experiences in your city.
Host events that are not only impactful but profitable, so you can grow your business and get paid what you deserve.
Establish yourself as a local leader with a reputation that attracts media attention, premium partnerships, and endless opportunities.
Form partnerships with top-tier venues and brands that elevate your events, cut costs and boost revenue.
ATTENDEES HOSTED
SOLD-OUT EVENTS
BRAND PARTNERS
This isn't just possible... It's predictable.
This isn't just possible... It's predictable.
You’ll finally have the clarity, structure, and
confidence to scale without burnout.
Meet Your Coach
Lucy Nelles
Moved to Miami with no friends, no community, and learned firsthand that real-life connection is the foundation of mental and physical well-being.
Quit 9-5 job, launched Hi Vibe Wellness and hosted 5,000+ guests at luxury, alcohol-free wellness experiences.
Lost thousands of dollars on early events, and spent years figuring it out the hard way.
Searched everywhere for resources and support but found nothing specific to making community events a profitable business.
Fast forward 2 years... co-founded Coffee & Chill Miami, one of the world's largest social wellness communities, hosting thousands of guests every month.
Landed partnerships with brands like Formula 1, Alo Yoga, Google, Miami Dolphins, Peloton and hundreds more.
Meet Your Coach
Lucy Nelles
Moved to Miami with no friends, no community, and learned firsthand that real-life connection is the foundation of mental and physical well-being.
Quit 9-5 job, launched Hi Vibe Wellness and hosted 5,000+ guests at luxury, alcohol-free wellness experiences.
Lost thousands of dollars on early events, and spent years figuring it out the hard way.
Created Community Mastery to compress what usually takes years into one comprehensive, 6-month program.
Helped over 300+ community builders across 10 countries since 2024.
The world needs more people building real community, and you shouldn't have to loose money doing it.
Fast forward to today...
Lucy now runs Coffee & Chill Miami, one of the largest wellness events in the world, bringing together thousands of people every month.
In less than four years, she has generated over seven figures in revenue through this business model. She has worked with powerhouse brands like Formula 1, Google, Smartwater, and New Balance, and she has mastered how to make events not just fun and fulfilling but financially successful.
She has earned more than $40k in profit from a single event alone, proving that community events can be both impactful and profitable.
Created Community Mastery to compress what usually takes years into one comprehensive, 6-month program.
Helped over 300+ community builders across 10 countries since 2024.
Because building a movement shouldn’t mean figuring it all out on your own.
Lucy's Impact In Numbers
ATTENDEES HOSTED
SOLD-OUT EVENTS
BRAND PARTNERS
Lucy's Impact In Numbers
Lucy's Impact
In Numbers
ATTENDEES HOSTED
SOLD-OUT EVENTS
BRAND PARTNERS
Lucy's Impact In Numbers
ATTENDEES HOSTED
SOLD-OUT EVENTS
BRAND PARTNERS
6 Months Of High-Touch
Coaching & Mentorship
What's Included?
1-1 Mentorship
Live 1-to-1 coaching to tackle challenges and provide custom strategy.
Video Library
Comprehensive trainings to learn every detail that goes into hosting community events.
Resources
Guides, templates, checklists–everything you need to execute with confidence.
Community
Join a support system of community builders from around the world.
Group Coaching
Weekly group coaching calls to ask questions and get personalized feedback live.
Chat Support
Private Slack channel for questions and materials reviews available 24/7.
What's Inside?
Community Foundations
Validate your event concept and understand what events your community will actually buy tickets to.
Clarify your niche and messaging so that your audience understands what you're building and you're attracting the right people.
Set pricing that allows you to be profitable while overdelivering on value for your guests.
Build the systems that separates a side hustle from a real business.
Partnerships & Sponsors
Partner with incredible venues to elevate your events and eliminate one of your biggest costs.
Install our sponsorship playbook so you can confidently pitch brands and bring in gifted and paid sponsorships.
Structure partnership deals that deliver value for you and for the brand so you can build long-lasting business relationships
Experience Design
Learn how to create epic events that set you apart from every other host in your city.
Map out a 6-month calendar of events so your planning process is fun instead of stressful.
Have the right staff and support systems in place so everything runs smoothly and safely for your guests.
Event Marketing
Craft a marketing strategy that sells out tickets in minutes instead of days or weeks.
Grow a engaged, local audience that shows up, brings friends, and buys from you again and again.
Master email and SMS marketing to turn first-time attendees into lifelong superfans.
Who This Is
(and Isn’t) For
This program is for you if...
You're already hosting community events but struggling to make them consistently profitable.
You want to start hosting community events but have no idea where to start.
You want to take your events seriously and turn them into a full time business.
You're ready to invest in proven systems and treat this like a real business, not a hobby.
This program is not for you if...
You're looking to host small, casual gatherings (10-20 people) once or twice a year.
You want to keep events as a fun side project without serious income goals.
You want to host private events for businesses or individuals (ie birthday parties, corporate events etc)
You're not ready to invest time and money into building a scalable business.
Who This Is
(and Isn’t) For
This program is for you if...
This program is not for you if...
You're already hosting community events but struggling to make them consistently profitable.
You want to start hosting community events but have no idea where to start.
You want to take your events seriously and turn them into a full time business.
You're ready to invest in proven systems and treat this like a real business, not a hobby.
You're looking to host small, casual gatherings (10-20 people) once or twice a year.
You want to keep events as a fun side project without serious income goals.
You want to host private events for businesses or individuals (ie birthday parties, corporate events etc)
You're not ready to invest time and money into building a scalable business.
Ready to build your community?
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